Decision framing · A Blackthorne perspective
Define the decision before you choose the tactic.
“Raise awareness” and “build relationships” describe activity; neither identifies what needs to change. A clear objective helps distinguish the advocacy, public engagement or institutional work that can move an issue.
“Raise awareness” and “build relationships” describe activity. Neither tells you what needs to change.
Begin by naming the result you seek. Is the goal to change how an issue is understood, build support among a defined audience, alter a policy or practice, or secure a specific institutional decision? The answer gives the work a direction.
Then ask who can influence that result, what remains open, when the opportunity may arise, and which evidence or conditions could shape the response. Some objectives call for direct advocacy. Others depend on public persuasion, stakeholder alignment or a sequence that brings these efforts together.
A precise objective makes it easier to choose the right channels, use time well and recognize whether the work is advancing. It also gives a team a sound basis for adapting as the issue develops.
Begin with an honest conversation